Your people are your most important and versatile resource. They can be upgraded, renewed, rejuvenated and adapted to a wide variety of jobs. They are the most ideal resource that any company can possess. Equipped with the right support, tools, information and leadership, they will make the difference in the global race for market share. Mistreat them, fail to use them effectively, demotivate them, refuse to lead them, and ignore the value of their skills—and you risk certain failure.