FREE FEBRUARY EBOOK: Starting Your Start-Up - Book 4: Pricing Strategies

FREE FEBRUARY EBOOK: Starting Your Start-Up - Book 4: Pricing Strategies

BY TANYA CANDIA
 

This month (through 15 March), IEEE members can download this eBook at no charge. To download your free eBook, sign in with your IEEE web account, add the book to your cart and use promo code FEBFREE at checkout.

This eBook series provides an overview of the basics of starting a startup -- quickly building an initial business plan, understanding and communicating the value proposition, creating an effective elevator pitch, positioning the product and company, and speaking to potential investors and customers in a way that maximizes the chances of success. Book 4: Pricing Strategies, tackles one of the most difficult tasks for an entrepreneur -- pricing your product appropriately. Determine which time-tested pricing approach is best for you, how to validate pricing, and how to develop a long-term strategy.

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Members: $7.99 Non-members: $9.99

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