eBook: Starting Your Start-Up - Book 5: The Launch

eBook: Starting Your Start-Up - Book 5: The Launch

BY TANYA CANDIA
 

This final book of the series presents a detailed roadmap to successfully launching your company and product. From setting realistic goals for the launch, determining the key messages, and preparing the sales team - to briefing the press and analysts, finding the right venue, and enlisting the help of early customers. Book 5 takes you through all the necessary steps to a successful launch.

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