BY Martinich, L.
Author Leslie Martinich is founder and principal consultant at Competitive Focus in Austin, Texas. The firm provides training and consulting services in innovation management, technology commercialization, leadership and engineering ethics. With more than 25 years as a practicing technology professional, Martinich has led teams at IBM, Compaq, Novell, Vignette, and several startup companies. At each step of her career, she learned lessons she still uses today—such as how to keep your team focused on the task at hand; and how to negotiate trade-offs, such as features and schedule. More importantly, she’s learned how to communicate risks to others, so they can hear her message. This is her story.